Director, Paid Social

$140,000 – $170,000

Only candidates with hands-on experience running paid social for DTC/eCommerce brands will be considered.

The Agency

Our client is a fast-growing, creative-led performance marketing shop built specifically for direct-to-consumer brands. They don’t chase every vertical — DTC and eCommerce is the whole business, and it shows in how the team thinks about media, creative, and growth as one connected system rather than separate departments.

They’re at a stage where the paid media team is scaling, and they need a senior operator who can both run accounts and raise the level of everyone around them.

Why This Role, Why Now

Past the start-up phase – it’s a growing, well-run shop with real momentum behind it:

• Real growth, not just growth on paper. The agency grew top-line revenue nearly 90% year-over-year, and that growth has been fueled by expanding relationships with existing clients as much as new logos

• A book of business that keeps expanding. The client roster has grown to 35+ premium eCommerce brands, concentrated in health & wellness, apparel, and beauty/cosmetics — categories where the team has built real depth

• A creative function that’s scaled with it. The in-house creative team has more than doubled in size to keep pace with client growth, so paid social isn’t fighting for creative resources the way it does at leaner shops

• People stay. Average tenure runs over 2 years, and voluntary turnover is genuinely rare

• Mature, not chaotic. At around 40 people, the agency is past the “figuring it out” stage — there are real processes and structure in place — while still small enough that senior hires get visibility and influence rather than getting buried

The Opportunity

This is a player-coach role, not a pure management seat and not a pure execution seat. You’ll keep a hands-on book of your own strategic accounts while also becoming the person the rest of the paid media team leans on for judgment, standards, and problem-solving.

Expect to split your time between:

• Running strategy and platform work for a curated set of high-value DTC accounts

• Coaching managers and strategists on execution quality, testing rigor, and client communication

• Being the first call when an account hits trouble, before it ever reaches leadership

What You’ll Own

• End-to-end strategy, planning, and in-platform execution for your own account book across Meta, TikTok, Pinterest, and emerging paid social channels

• Oversight of the team’s Google Ads/paid search work — setting strategy and quality standards even where you’re directing the work rather than executing it yourself

• Setting the team’s standards for pacing, testing plans, reporting, and account hygiene

• Onboarding quality for new clients — first 30/60/90-day plans, access setup, and early wins

• Coaching and developing paid social managers, including spotting skill gaps and building training plans

• Tight collaboration with creative and influencer teams so paid strategy and content stay connected

• Supporting new business work — audits, forecasts, and pitch strategy when needed

What Success Looks Like

• Your accounts perform, and the team around you gets measurably stronger

• Escalations drop because standards and staffing are clear before problems start

• Clients trust you directly, not just as an account manager but as a strategic partner

Requirements

• 7+ years in paid social, agency-side preferred, with real experience leading people and multiple accounts at once

• Deep, current expertise in DTC/eCommerce performance — this is non-negotiable, not a nice-to-have

• Strong platform fluency across Meta and TikTok at minimum; comfort overseeing Google Ads/paid search strategy and quality is expected, even if it’s not where you personally execute day-to-day

• A track record of owning senior client relationships, not just executing media plans handed to you

• Experience building or enforcing team standards: onboarding, testing frameworks, reporting practices

• Comfortable operating with ambiguity and creating structure for others rather than waiting for it

It is understood that Hansen Recruiting, LLC recruits and refers candidates, regardless of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information or any other legally-recognized protected basis under federal, state, or local laws, regulations or ordinances.